News organisations need to recruit “restless agents of change” if they are to survive and thrive, the founder of Google News Krishna Bharat told the News World Summit in Paris.
- The lesson for media companies is it’s not enough to just be a content producer, you need to be a content guide.
- You need to make both creation and curation your fundamental activities.
- You’ve gone from attention monopoly (via TV channels or newspapers) to attention deficit – there is way too much competition for eyeballs.
- The consumer definition of news is changing – and the most successful providers will find a way to “tie together” general public interest news with personal news.
- News in the future will become more of an app-like experience.
- News organisations need to put journalism, technology and design staff in the same office so they have the same conversation every day.
- The winning experience of the future is fast, tactile, original content, with access to many reputable sources in an appealing narrative form.
- On mobiles, people are literally touching your content and you have a commitment to make it gorgeous and fast.
- To manage user-generate content, many layers of filtering will be needed before the public sees this content – this still requires technological innoivation.