New Fairfax Business Network aims to lure like-minded advertisers

27 Aug

The Fairfax Business Network (FBN) is the brand new portal created by Fairfax Metro Media for advertisers looking to reach business and finance minded audiences.

 

The Australian Financial Review – Picture: Lachlan Hardy, Flickr.

The FBN is now home to business titles including The Australian Financial Review, BusinessDay, MySmallBusiness, BRW, Executive Style, Money, Smart Investor, Money Manager, Trading Room, InvestSmart and ASX.

The network has been designed to give advertisers a one-stop shop to a combined audience of over 2 million monthly readers.

The new network comes after Fairfax posted a loss of $2.7b last week.

Fairfax Metro Media chief executive Jack Matthews said, “The Fairfax Business Network has been created to give our advertisers one easy gateway to engage with out audience through multiple platforms, across our extensive portfolio of business and personal finance brands.”

Fairfax Media made a similar move last year when they created Fairfax Woman’s Network, combining eight titles into the network, allowing advertisers to engage with millions of readers.

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