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Govt YouTube ad to deter asylum seekers

4 Sep

The Federal Government will launch a YouTube advertising campaign in a bid to deter the international people smuggling trade.

While the ad is part of a broader communications campaign, including posters and DVDs distributed through embassies and the United Nations High Commissioner for Immigration, we can’t help but have that sinking feeling …


Call to Rushdie that would have rather gone unnoticed

3 Sep
  1. Colvinius
    Folks, will you tell @salmanrushdie that in addition to the 1 TV & 1 print interview he’s doing for oz, he should do 1 radio (with me obvs)?
  2. tammois
    Hello @salmanrushdie – you should most definitely do a radio interview with the ever-erudite and well-spoken @Colvinius!
  3. sophiehamley
    Dear @salmanrushdie – as an Australian reader of your wonderful novels, I implore you to give @Colvinius a chance to interview you on radio.
  4. annacooperous
    @salmanrushdie You’ll miss addressing a vast informed audience via a respected intelligent journo if you’re not interviewed by @Colvinius
  5. SilkCharm
    Please Retweet Twits!. Dear @salmanrushdie please do ONE radio interview in Australia with esteemed @Colvinius of ABC?
  6. It seems Papworth had a point  …
  7. SalmanRushdie
    Message to all you @Colvinius fans: I am sure he is great but I AM NOT IN AUSTRALIA. Now, please chill. Thanks.
  8. Colvinius
    @SalmanRushdie I apologise for the deluge, Salman. Had no idea it would go off. But publisher says you’re doing 1print & 1TV for memoir.
  9. SalmanRushdie
    Second and final message to @Colvinius fans: you’re really not helping. It’s getting late here (Los Angeles.) Good night.
  10. Colvinius
    Please everyone, heed @SalmanRushdie’s call to lay off. Last thing I wanted to do was ruin his day.

Christopher Warren on the future of journalism

3 Sep

<p><a href=”″>Christopher Warren on the future of journalism</a> from <a href=””>Media Alliance</a> on <a href=””>Vimeo</a&gt;.</p>

Media, Entertainment & Arts Alliance federal secretary discusses the future of journalism.

One for the new media ethics book – is it ok to link to people’s Facebook pages in news stories?

27 Aug has a story up at the moment about a domestic between a politician and his wife on a flight.

Aside from the fact that the story is from Canada – you need to click through to know this – they have taken the rather questionable move of linking directly to the wife’s personal Facebook page.

While we are big advocates of linking for context our media ethics alarm bells are ringing on this one. Yours?

(Hat tip: Heidi Costello, Digital News Editor, APN Australian Regional Media)

Fairfax announcements on new positions

22 Aug

The new positions at Fairfax have been announced, here is the email that hit SMH journos’ inboxes, national topic editors cover The Age and SMH as far as we understand UPDATE: The Age now included below:


SMH Mon-Fri Print Editor – Richard Woolveridge

Richard is a 40 year veteran of media who has spent the past 14 years working in digital media. He began as local government and crime reporter, was editor of the South London Press from 1980-90, chairman of the Guild of British Newspaper Editors from 1988-90, before moving to Australia. He is a Walkley Award winner in the headline category and was deputy chief sub and acting chief sub of the SMH before moving to digital publishing.

Heath Gilmore has been appointed Deputy Editor of the Sydney Morning Herald (Mon-Fri) print edition.

SMH Saturday Print Editor -Judith Whelan

Judith has more than 25 years’ experience in newspaper and magazine journalism in Australia and Britain. She has been the Saturday editor of the Sydney Morning Herald since August last year after spending seven years as the editor of Good Weekend. Before joining Good Weekend Judith was assistant editor of the Herald, overseeing features, opinion and arts coverage. She was nominated for Walkley Awards while reporting in the transport and health rounds for the Herald.


Sun Herald Print Editor -Kate Cox

Kate has worked at Fairfax Media for 14 years including stints in the Canberra Press Gallery and as health reporter, property reporter and Olympics reporter. Kate developed S magazine and in recent years has been a regular on radio and TV. She has edited numerous sections including Travel, Sunday Metro, My Career, Tempo, mag, Fit for Life and the children’s pages. Most recently she has been the successful editor of Sunday Life. Editor -Conal Hanna

Conal Hanna was a founding member of Fairfax’s in 2007 and has been its Managing Editor for the past three years. Before that, he worked in newspapers and magazines, writing and editing everything from news and sport to travel, food and opinion. He has a strong commitment to innovation in journalism.

Tablet Editor -Stephen Hutcheon

Stephen has been tablet editor since December 2011. At the Herald, he has been foreign editor, China correspondent, online editor, online technology editor and national online sections editor.  A member of three Walkley Award winnings teams, Stephen has been a fellow at Harvard University’ Joan Shorenstein Centre for Press, Politics and Public Policy and has also taught online journalism at university.


News Directors

Deputy News Director (day) -Tom Allard

AM Deputy News Director AM – Liam Phillips

PM Deputy News Director PM – Tom Reilly

National Topic Editors

Entertainment – Monique Farmer

Society – Adam Morton

Life – Sue Bennett

Foreign – Connie Levett

Business – Mark Hawthorne

Food and Wine – Lisa Hudson*

Travel – Lauren Quaintance*

Drive – Toby Hagon*

Managing Editor (National) – Mark Baker*


Local Topic Editors

State – Sherrill Nixon (Sherrill will take up her position at the completion of her duties overseeing the newsroom review in late 2012)

Investigations/Feature Writers – Anne Davies

Community – Kathryn Wicks, who will be responsible for the new social media team led by Georgia Waters.

Sport – Ian Fuge*

Justice – Lisa Davies*

Domain – Stephen Nicholls*

* Incumbent

For The Age:

The Age

News Director – Steve Foley

Mon-Fri Print Editor – Mark Fuller

Saturday Age Editor – Margie Easterbrook

Sunday Age Editor – Mark Forbes

Online Editor – Daniel Sankey*

Tablet Editor – David Dick*

AM Deputy News Director – Craig Dixon

PM Deputy News Director – Dan Silkstone

Weekend Deputy News Director – Melissa Singer

State Editor – Michelle Griffin

Justice Editor – Dan Oakes

Social Media Editor – Angus Holland

Investigations/Features Editor – Graham Reilly

Community Editor – Paul Austin

Weekend Features Editor – Mary-Anne Toy

Sports Editor- Alex Lavelle*

Images Editor & Edit Operations Manager – Viki Lascaris*

Video Editor – Andrew Webster


Data-driven strategy isn’t just hyperbole

22 Aug

Karalee Evans works in digital but still has her soul as well as a passion for writing, snowboarding and politics. Working in communications, digital and strategy for the past decade (there is no way to write that without sounding old), Karalee still isn’t an expert. But she can pour a pretty mean pint. This is her fourth column for MediaRound.

Data intelligence is by no means unique to the online era or indeed the year of Big Data; historically we’ve used everything from phone surveys, door-to-door polls and even mail-in coupons to identify our audiences’ needs and address them. Of course, digital data has given us access to far more insights than ever before – but more important than the source of data is how we manage it for the best results.

It’s an understatement to say that marketers and strategists have access to more data than ever before. Not only do we have a wealth of information coming in from online analytics and behavioural tracking, we’re also privy to offline consumer data from a whole range of sources. When you add online and offline data, you have a staggering volume of information at your disposal. If not carefully managed, that volume can end up as white noise and overwhelm your strategy and tactics instead of strengthening them.

The key to successful targeting is not necessarily the volume of data being used. What usually matters most is the accuracy with which the strategist can use the available data to understand the consumers it wishes to engage with, and calibrate its tactics to do so most effectively.

The potential for targeting grows even further when you combine both online and offline data. Until recently, most strategists have struggled with incorporating offline insights into their online strategy, and vice versa. However, continuous improvements in analytics and database technologies mean that we’re increasingly able to link online data to its offline equivalents, generating even more comprehensive profiles of consumer behaviours and values in the process.

Every aspect of the intersection between humans and technology is fed by, and feeds, the collation of data. Every time you check-in on Foursquare, Tweet, ‘like’ something on Facebook, send an email, make or receive a phone call, transfer money, purchase an eBook, search for a hotel in Darwin, download an episode of GoT, purchase the latest Gaga song, read about Clams licking salt on, watch a cat swim in a bath on YouTube…. transactional and behavioural data is the result.

For example researchers have found a spike in Google search requests for terms like “flu symptoms” and “flu treatments” a couple of weeks before there is an increase in flu patients coming to hospital emergency rooms in a region (and emergency room reports usually lag behind visits by two weeks or so). So, if you’re a strategist for a Big Pharma, you should be using this intelligence to predict supply and demand for your cold remedies and conversely if you’re a Health Prevention Director, you can predict demand for health services before the epidemic.

Data alone is not the silver bullet. It is what this data is feeding that in my opinion, is the next disruptive innovation.

Data-driven strategy is now pretty mainstream. Everyone is talking about it, and trying to do it. Big Data is one of the most widely used, and misunderstood, topics of the modern-day tech bubble. But behind the hyperbole, there are real examples of innovation that will create new markets and change the course of how industries and specialties will deliver their value proposition. And it’s driving a new value network of roles and jobs. A report last year by the McKinsey Global Institute, projected that the United States alone needs 140,000 to 190,000 more workers with “deep analytical” expertise and 1.5 million more data-literate managers, whether retrained or hired just to sustain data-driven processes.

And when you consider this predictive power of data in fields like public health, economic development and economic forecasting, data-driven strategy is already becoming the next big disruption.

Connecting insights into both online and offline worlds lets marketers not only better target their actions, but also evaluate their results in a more comprehensive fashion. However, the sheer volume of data involved in these processes further highlights the need for a structured approach to targeting.

For their part, marketers can aim to structure available data according to business goals (like raising sales amongst a certain age group) rather than by traditional demographics. They can eliminate data not relevant to the scope of their campaign, or isolate the points which are most obviously actionable. But they need to remember that the full picture of data sometimes reveals far more than its parts. It’s a tricky balancing act between “too much” and “too little” data, especially as online and offline become increasingly interlinked. Marketers need to focus on the objectives of their campaigns to avoid being overloaded.

By bridging the gap between online and offline worlds, strategists can reach their audiences based targeted insights and not just demographic profiling. But the challenge to adopting data-driven strategy within your business is not the lack of available data; it’s whether you have invested in the skills and talent to really understand what’s meaningful and what’s just dirty data and hyperbole.

Digital First is not just a race

21 Aug

by Hugh Martin

In 2004 the night before the opening of the Athens Olympics, two Greek athletes Costas Kenteris and Katerina Thanou were forced to withdraw from the Games after missing a doping test. It was a huge story at the time as the two were major medal hopes for the host country.

That night a bunch of Fairfax journalists were having dinner at a restaurant in the Plaka, within sight of the Parthenon, getting ready for a fortnight of olympic reporting.

The Sydney Morning Herald’s then gun reporter, Jacquelin Magnay, happened to mention to the online editor that she had got hold of the Greek athlete story ahead of her international competition and was planning on sending it to the Herald’s newsdesk when she got back to the hotel after dinner.

The online editor convinced her that the story wouldn’t hold and that it would be all over the web within no time if they didn’t get it out immediately. Magnay agreed, and together they telephoned the news editor of It was 3am in Melbourne when they woke the news editor. He rolled out of bed, turned on his computer and took Magnay’s copy over the phone writing it straight on to and web sites.

Within minutes the story had hit the wires and ricocheted around the world. But Fairfax had already published.

Fast forward eight years to Adelaide 2012. As Media Watch reported last night, last week Adelaide Advertiser crime reporter Nigel Hunt had a genuine scoop about fraud in the South Australian Victim of Crime fund.

In the intervening eight years since the Athens Olympics “Digital First” has become the war cry in newsrooms around Australia (instead of merely the pleadings of online desperados).

Now there is no question of “holding stories for the paper”. But choosing the best time to publish, calculating when is the right time to maximise the exposure of a genuine exclusive – that is still an art.