Govt YouTube ad to deter asylum seekers

4 Sep

The Federal Government will launch a YouTube advertising campaign in a bid to deter the international people smuggling trade.

While the ad is part of a broader communications campaign, including posters and DVDs distributed through embassies and the United Nations High Commissioner for Immigration, we can’t help but have that sinking feeling …

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Call to Rushdie that would have rather gone unnoticed

3 Sep
  1. Colvinius
    Folks, will you tell @salmanrushdie that in addition to the 1 TV & 1 print interview he’s doing for oz, he should do 1 radio (with me obvs)?
  2. tammois
    Hello @salmanrushdie – you should most definitely do a radio interview with the ever-erudite and well-spoken @Colvinius!
  3. sophiehamley
    Dear @salmanrushdie – as an Australian reader of your wonderful novels, I implore you to give @Colvinius a chance to interview you on radio.
  4. annacooperous
    @salmanrushdie You’ll miss addressing a vast informed audience via a respected intelligent journo if you’re not interviewed by @Colvinius
  5. SilkCharm
    Please Retweet Twits!. Dear @salmanrushdie please do ONE radio interview in Australia with esteemed @Colvinius of ABC?
  6. It seems Papworth had a point  …
  7. SalmanRushdie
    Message to all you @Colvinius fans: I am sure he is great but I AM NOT IN AUSTRALIA. Now, please chill. Thanks.
  8. Colvinius
    @SalmanRushdie I apologise for the deluge, Salman. Had no idea it would go off. But publisher says you’re doing 1print & 1TV for memoir.
  9. SalmanRushdie
    Second and final message to @Colvinius fans: you’re really not helping. It’s getting late here (Los Angeles.) Good night.
  10. Colvinius
    Please everyone, heed @SalmanRushdie’s call to lay off. Last thing I wanted to do was ruin his day.

Christopher Warren on the future of journalism

3 Sep

<p><a href=”http://vimeo.com/47997884″>Christopher Warren on the future of journalism</a> from <a href=”http://vimeo.com/meaa”>Media Alliance</a> on <a href=”http://vimeo.com”>Vimeo</a&gt;.</p>

Media, Entertainment & Arts Alliance federal secretary discusses the future of journalism.

One for the new media ethics book – is it ok to link to people’s Facebook pages in news stories?

27 Aug

News.com.au has a story up at the moment about a domestic between a politician and his wife on a flight.

Aside from the fact that the story is from Canada – you need to click through to know this – they have taken the rather questionable move of linking directly to the wife’s personal Facebook page.

While we are big advocates of linking for context our media ethics alarm bells are ringing on this one. Yours?

(Hat tip: Heidi Costello, Digital News Editor, APN Australian Regional Media)

New Fairfax Business Network aims to lure like-minded advertisers

27 Aug

The Fairfax Business Network (FBN) is the brand new portal created by Fairfax Metro Media for advertisers looking to reach business and finance minded audiences.

 

The Australian Financial Review – Picture: Lachlan Hardy, Flickr.

The FBN is now home to business titles including The Australian Financial Review, BusinessDay, MySmallBusiness, BRW, Executive Style, Money, Smart Investor, Money Manager, Trading Room, InvestSmart and ASX.

The network has been designed to give advertisers a one-stop shop to a combined audience of over 2 million monthly readers.

The new network comes after Fairfax posted a loss of $2.7b last week.

Fairfax Metro Media chief executive Jack Matthews said, “The Fairfax Business Network has been created to give our advertisers one easy gateway to engage with out audience through multiple platforms, across our extensive portfolio of business and personal finance brands.”

Fairfax Media made a similar move last year when they created Fairfax Woman’s Network, combining eight titles into the network, allowing advertisers to engage with millions of readers.

News publications embracing the digital age

23 Aug

OPINION
Sophie Lane, a final year journalism student, talks about which publications are most accessable for young, online readers.

Most journalists wouldn’t have  heard the sentence “the industry is changing”. While we’re all well aware of the progression from print to online, the job losses, and the new career paths we all must embrace for this change to run smoothly; few news publications are getting it ‘right’.

Unfortunately for us, it’s not as easy as a simple copy and paste command. The digitised platform carries conventions of its own, and all within very good reason.

Research shows 80 per cent of online readers will only read above the ‘page fold’ of each website they visit. That is, they will not bother scrolling down their page in order to find more information. The 20 per cent of readers who do drag that scroll bar decline with each and every digitised day.

So just how does your favourite news outlet stack up against the rest when it comes to the online world?

The Age (Fairfax Media)
The newspaper whose size you love to hate has managed to move forward without losing its metaphorical curves. The publication, as part of online content, now offers a subscription service that mimics the exact layout of your hard copy morning paper- page flicking and all. The best part about it is that thanks to the zoom feature, you don’t have to reach for your glasses. Spread out, relax and read. The Age has embraced online in the classiest of ways.

The Herald Sun (News Limited)
This publication invites you to ‘access all areas’ with an ‘exclusive’ pass to online content for a fee that amounts to far less than your hard copy paper. What’s clever about this model, is that the Sun has hidden video, audio and interactive gems from the general public- meaning the site is sure to gain your subscription soon enough. At $1 for the first month, you’re granted online savvy content produced with nothing but the digital medium in mind. Eye catching, scroll-less and interactive, The Herald Sun has got it right.

News.com.au (News Limited)
News.com.au is a dedicated online publication– allowing them to keep things fresh with innovative ideas for the online reader. A menu bar titled ‘video’ brings you the latest news coverage according to regional state or section of interest. There’s enough digital content in this section to last readers (or ‘watchers’) hours. The best part is, as of yet, there’s no subscription fee!

How can you make your articles online friendly?

  • Use dot points to avoid readers feeling as though there’s too much text
  •  Insert links where possible to keep your article interactive
  • Create an interactive graphic (such as a google map, or soundslide) to keep readers ‘watching’.

3 radio jockeys who said too much

23 Aug

In an industry where you’re paid to talk, one would think big mouths equal big bonuses. Unfortunately for these radio jockeys, it was their talking teeth that landed them in the media firing range.

Kyle Sandilands
The Fox FM broadcaster was suspended from his own ‘Kyle and Jackie O Show’ after asking a teenage girl, live on air, about her sexual experiences. As if this wasn’t controversial enough, the shock jock continued to question the female after she confessed to an incident involving being raped as a 12 year old child. The live program continued to fill the ears of listeners without so much as a flinch from Sandilands. Shocked audiences continue to talk about the scandal today, while Sandilands continues to hold his position on air.

Derryn Hinch
Hinch was infamously sent to jail for naming a Melbourne paedophile priest in the 1980’s. Years after his release, Hinch striked again, breaching suppression orders against the names of two sex offenders, for which he received 5 months home detention.

Neil Mitchell
The 3AW talkback host did more than just ‘talk Melbourne’ in October of 2010 when he decided to name two Collingwood Australian Football League players interviewed by the police for alleged sexual assault against a female. The players, Dayne Beams and John McCarthy, were revealed to Australia after Mitchell was warned not to name who he thought was to blame.

Which shock jocks should zip it? Have your say below!

Sophie Lane